With the new mobile-first index, use Google Search Console's Fetch and Render tool to test how Google's mobile search agent views your mobile pages vs. your desktop pages.
While your sitemaps are limited to 50,000 URLs per Sitemap, you now have the ability to have a compressed version of 50MB, compared to the previous 10MB. Google will show emojis in search results.
Just check out how you can search for a pizza place nearby using an emoji.
Voice search will continue to become more important with Google Answers and the mobile-first index.
Ever since Penguin is now real-time, it's important to monitor your backlinks inGoogle Search Console and disavow them once a month.
To help prep for the mobile-first index, increase mobile search traffic, launch google AMP or Progressive Web Apps.
Google will serve up your AMP pages or PWAs in the mobile-first index if you don't have a mobile site, so you'll want to make sure your primary content and links list on the AMP pages or PWAs. Keep your link building white hat.
If Google detects mass manipulation, it will devalue all of your links, not just the bad. Many SEO marketers feel unlinked citations offer no value.
Search engines must also crawl the duplicates to determine they are duplicates.
Create "Shop the look" ads in Google AdWords to convert more mobile searchers.
Get featured in Google's Search Live carousel results by having AMP pages, structured data markup, and an Atom XML feed.
You can have customers browse your local store within Google if you're usingGoogle's Local Inventory Ad program.
Maintain a healthy link profile because the search engines connect this to the authority and quality of your overall website and brand.
Long-form content has proven to get higher search results.
Search engines use these to attribute value and result in higher conversions.
If you see a low click-through rate in Google Search Console Search Analytics report, consider rewriting meta descriptions.
To gain more exposure for long-tail keyword terms, rewrite these FAQ pages to incorporate more of these search terms.
You can no longer match your SEO efforts with Page Rank now that Google has removed it.
Make sure all your pages have the rel=canonical tag directing search engines to the main page.
Rel=canonical tags reduce confusion when another site scrapes your content, ultimately creating duplicate content.
If your URLs are dynamic URLs, you'll want to adjust your parameters in Google Search Console to how you want Google to crawl your content.
Are you setting up Google Search Console for the first time? Remember to add both versions of your site.
Similar to above, if you have multiple subdomains, you'll want to submit them to Google Search Console as a new property to gain all the data.
Avoid long redirect chains to help search engines crawl your site faster.
While having a privately hosted domain won't affect your search rankings, having shared hosting may cause your site to get indexed less.
Search engines index based on IP address and when they are multiple IP addresses, search engines can get too many signals.
If you want to get seen on the first page of search results, launch a paid campaign for your non-branded and branded keyword terms that you want to appear in search.
Google can associate your topical keyword search terms thanks to semantic search.
Keywebco SEO App (Free)
While Google AMP pages may seem bare bones, you can add forms to capture leads.
On your Google AMP pages, you can implement Scroll Tracking with Google Tag Manager.
When you're working with influencers or getting your content posted to another site, do a quick search to see when their pages were last cached by searching"Cache: URL".
Voice search queries for locations will continue to grow.
Develop content in a conversational tone to rank for voice search queries.
Pinterest gives you the option to highlight a section of an image then create a search for that part you highlighted.
Take the time to rewrite engaging product descriptions for the user and search engines.
Check your email and Google Search Console to see if they sent you a manual penalty notification.
If you have multiple pages competing for similar keyword search terms, consider combining the content into one giant piece of long-form content.
Curious why your competitor is beating you in the SERPs for the same piece of content? Go back and fill in the blanks of your content.
When you're searching your site in the search engines 'site:example.com' make sure to find all the variations of your site.