2. Effective title (keywords)
eBay allows up to 80 characters in the title of your listing - use them effectively. Include the item brand name, specifics such as size, color, material, model number, exactly what item is. Remember you want to use words that are eBay (and Google) searchable so omit descriptive words such as “wow” or “awesome.” Always use correct spelling. Do not use all capital letters, punctuation and acronyms.