“Everything you need to know about photography, I have read that before many times. Unfortunately, that is not really possible... Every image and person are different. It Is Possible to use this guide and Find What You Need!" - Roger Keyserling
Product photography is a significant aspect that you should think about when you are trying to convince online buyers to purchase your items. Apparently, online shopping is increasing more and more nowadays, and you will not only find almost everything you require through a simple search, but online shopping is also time-efficient and economical as well.
The power of product images is difficult to ignore, and if you are not including outstanding images of your product listings, then you might be losing out on many lucrative sales in your business. Product photography is essential because it might be the only difference between making sales and losing many customers. Your website visitors will always be attracted to an image before reading the text on your webpage, which means you should ensure that your product images look great.
You don’t have to be a professional to take awesome photos that will draw the attention of your site visitors. Here are some product photography tips that will help you take exceptional photos that will drive traffic to your site.
1. Use proper lighting set up
The type of lighting you use can hinder or improve your product photography. Remember that most buyers take a good look at an item, where they can easily see everything they want before making a purchase. The right lighting assists you in revealing the vital decision-making product features that website visitors look in a photo.
One lighting arrangement may not work for all products, which means that lighting set up that works for one product may weaken the appearance of another. Generally, there are two types of lighting in product photography: natural lighting and studio lighting. The products that you are photographing, the main purpose of the photos, and the platform that you are using to advertise will assist you in deciding the lighting arrangement to go for.
In most cases, natural lighting works pretty well for photographs that feature edible items, clothing, and people, and these original photos usually work well on social media platforms, like Instagram. But if your product is mainly used indoors like cookware, or features small details like artworks, or is being advertised on Google Shopping or Amazon websites, then artificial photography lighting is usually preferred.
2. Make sure your camera is stable
Tripods are stands that stabilize a camera from a shaky hand. A stable camera will assist you in taking clear and sharp images, and one of the best ways to stabilize a camera is to utilize a tripod or smartphone mount if you are shooting photos on your phone.
For most people, tripods may sound like an unnecessary piece of equipment, but they usually make a big difference when it comes to the quality and clarity of your product images. Utilizing a tripod ensures a reduction of blurs, which is vital if you would like your product photos to look high-quality and professional for SEO purposes.
3. Take multiple photos from different angles
If you've got a relatively huge line of products that you want to shoot, it may be tempting to take a few shots of each product and then move along. Nevertheless, that will not help when shooting for the edit. Taking multiple photos from different angles will show your visitors exactly what your products look like. Besides, it will also give you some options when it comes to editing. The beauty of e-commerce product photography is that you can take many shots and strategically select the best ones for your site.
4. Use a product template
When it comes to online product photography, consistency is key. All your products should take up the same canvas space to make them look more or less aligned when they are displayed together. One of the best ways to do that is by creating a template. You can create a blank file using any photo editing software with this basic function, and then select the size you would like for all images of your products.
The best template size usually ranges between 1000 pixels and 1600 pixels on the long side, although different platforms may have different requirements. You will then have to paste all of your product images into the created template, resize them appropriately and then save them as some new files.
Whether you are a beginner or more experienced with photography, here are some of our favorite tips that will help you improve your photography!
Practice, practice, practice. It’s a tip that will get you ahead in any skill, not just photography.
Keep reading for some important picture-taking tips. Then grab your camera and start shooting your way to great pictures.
- Look at your subject in the eye
- Use a plain background
- Use flash outdoors
- Move-in close
- Move it from the middle
- Lock the focus
- Know your flash’s range
- Watch the light
- Take some vertical pictures
- Be a picture director
Before you raise your camera, see where the light is coming from, and use it to your advantage. Whether it is natural light coming from the sun, or an artificial source like a lamp; how can you use it to make your photos better? How is the light interacting with the scene and the subject? Is it highlighting an area or casting interesting shadows? These are all things you can utilize to make an ordinary photo extraordinary.
Probably the single most important part of photography is light. If you take a photo with good light, you’ve taken a huge step toward getting a good picture. But what counts as good light? It’s not all about sunsets.
Often, the goal here is to balance the light’s intensity between your subject and background. Even if you’re photographing an amazing sunset, the photo could be ruined by a completely dark and silhouetted foreground.
The easiest way to solve this is to pay attention to the direction and softness of the light. If the light is too harsh, you could get bad shadows going across your subject, which is especially a problem for portrait photography. If the light is coming from an unflattering angle, see what you can do to move the light source (in a studio) or move the subject (outdoors) – or wait until the light is better (landscape photography)
The Rule of Thirds
To use the rule of thirds, imagine four lines, two lying horizontally across the image and two vertical creating nine even squares. Some images will look best with the focal point in the center square, but placing the subject off-center at one of the intersecting points of the imaginary lines will often create a more aesthetically composed photograph.
When a photograph is composed using the rule of thirds the eyes will wander the frame. A picture composed using the rule of thirds is usually more pleasing to the eye
The best way to know what to do with your camera is to actually read the manual. So many people miss this really important step on their photographic journey. Every camera is different, so by reading the manual, you’ll get to know all the funky things it’s capable of.
For handheld shooting, make sure that you are using a shutter speed that is appropriate for your lens’ focal length. If your shutter speed is too slow, any unintentional movement of the camera will result in your entire photograph coming out blurry.
The rule of thumb is not to shoot at a shutter speed that is slower than your focal length to minimize this problem:
1 / Focal Length (in mm) = Minimum Shutter Speed (in seconds)
So, as an example, if you’re using a 100mm lens, then your shutter speed should be no lower than 1/100th of a second.Hold your camera properly
You might not know it, but there is a right way and a wrong way to hold a DSLR camera. The correct way is to support the lens by cupping your hand underneath it. This is usually done with the left hand, with your right hand gripping the body of the camera. This helps to prevent camera shake. If you are gripping your camera with your hands on either side of the camera body, there is nothing supporting the lens, and you might end up with blurry photos. To get an even stabler stance, tuck your elbows into the side of your body
If possible, choose a plain background. Use neutral colors and simple patterns. You want the eye to be drawn to the focal point of the image rather than a patch of color or an odd building in the background. This is especially vital in a shot where the model is placed off center.
Don’t try to pack too many elements into your image; it will just end up looking messy. If you just include one or two points of interest, your audience won’t be confused at where they should be looking or what they should be looking at.
Colors can have a ton of different meanings. The psychology behind color is complex, but to keep it short, colors have certain emotions and ideas attached to them. To learn more about color theory be sure to check out this in-depth guide on logo color psychology.
- Red: Red stands for excitement, passion, and anger. It’s a great choice if your brand is loud, youthful and wants to stand out.
- Orange: Orange is much less used than red but it’s just as energetic. This is a vibrant, invigorating and playful color.
- Yellow: If you want to look accessible and friendly, yellow is the right choice. It gives off cheerful, affordable and youthful energy.
- Green: Green is extremely versatile and can work for any brand really. It’s especially perfect for anyone who wants to establish a connection to nature.
- Blue: Blue is a very classic and common choice. It is calming and cool and symbolizes trustworthiness and maturity.
- Purple: Purple can be your ticket to looking luxurious. Depending on the shade, purple can be mysterious, eclectic or feminine.
- Pink: If you’re going for girly, nothing works better than pink. But that’s not all! With shades like pastel rose, millennial pink or neon magenta, pink can give your logo a grown up and cool, but still youthful and feminine look.
- Brown: Brown may sound like a strange color choice at first, but it works perfectly for rugged and masculine vintage logos. It can give your brand a handmade, unique and aged look.
- Black: If you are looking for a sleek, modern and luxurious look, black will be a great choice. A minimalist black and white logo is the way to go if you want to keep it simple.
- White: You want your logo to look clean, modern and minimalistic? Use lots of white in your logo. As a neutral color, it works in combination with all other colors, but adds a clean, youthful and economical touch.
- Gray: Gray is the ultimate color if you want to achieve a mature, classic and serious look. Darker shades look more mysterious, while lighter shades are more accessible.
How To Take a Good Sunset Photo Tip
To take a good sunset photo, you need the perfect exposure. You should make sure your lens is clean and ideally, you should use a tripod. It’s a good idea to shoot in RAW format for post-production and sunsets often look better when you shoot in wide, and then zoom in.
Put your camera in Aperture Priority mode (usually an A on the settings dial), and set it to a high number. Keep the ISO as low as possible (usually 100 – 200) and watch the shutter speed.
Sometimes bracketed exposures can help with getting the perfect colors and lightness in a sunset photo. This setting can be an auto HDR, but its best to do it manually in post-production. Lastly, when taking sunset photos it’s important to be patient. Oftentimes the best sunset photos are taken after the sun has disappeared.
It was the famous photojournalist Robert Capa who once said: “If your photographs aren’t good enough, you’re not close enough.” He was talking about getting in among the action. If you feel like your images aren’t ‘popping’, take a step or two closer to your subject. Fill the frame with your subject and see how much better your photo will look without so much wasted space. The closer you are to the subject, the better you can see their facial expressions too.
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