“Everything you need to know about how to use social media for business, I have read that before many times. Unfortunately, that is not really possible... Every business is different. It Is Possible to use this guide and Find What You Need!" - Roger Keyserling
websites and applications that enable users to create and share content or to participate in social networking. - Oxford Dictionary
Social media is one of the best ways to connect with fans and potential customers. If you don’t have a presence on the main networks, you’re missing out on an audience that’s ready and willing to connect with your brand.
The pace of information continues to increase, content is the key. A regular schedule and quality of posts are how your audience will ultimately grow to anticipate your content and set apart your brand from your competition. When managing a variety of platforms, this simple task can feel daunting and hard to nail down into a disciplined, organized regimen. Fortunately, there are plenty of scheduling tools
Using social media for small business doesn’t have to be scary or very expensive.
Wondering how to boost your engagement on social media without ads? Struggling with low engagement on social media and low reach after the new Facebook algorithm? Looking for social media tips and social media engagement tips to boost your business? Want MORE people to see your social media posts? The following information and apps should be of help to any business model.
Keeping your audience informed on the happenings in your business is a great way to make it easy to get eyes on your pages. People love to learn about the things that can add value to their lives and chances are your business is striving to do that. Post regularly about the good and bad of what you do. This will help to gain trust with your audience. Don’t use this tip as confirmation to talk about yourself, I tend to do that. Use it as a way to talk about your industry as it relates to the audience. As a retailer, you may think it is great to shout that you have a sale going on; and in some regards, this would be correct. But, if that's the only reason you are getting involved in social media it won't be beneficial. Your goal should be to provide content that is relevant to your customers and engage with them to the point that they want to share your post with others.
I get asked, often, "Why am I not getting sales?" Do More, that is my best advice. I know that sounds shallow yet it sums everything up. No Sales, do more research, marketing, testing... Until there is no more to do or what can be done. Then Do More differently or do something else. - Roger Keyserling
- Set social media goals and objectives: Create goals that follow the SMART framework—they should be specific, measurable, attainable, relevant, and timely. Base your goals on metrics that will have a real impact on your business, like acquiring customers or raising your conversions rate, rather than simply racking up likes.
- Research the competition: What is your competition up to on social media? While you don’t want to copy them, learning from what others have done is a great way to reduce your learning curve. Competitive analysis and some social listening strategies can give you insight into what’s working and what’s not for other businesses like yours.
- Conduct a social media audit: If you’re already using social media, now’s the time to take a step back and evaluate what you’ve done so far. As part of your audit, you’ll also look for impostor accounts that may be stealing your online thunder. We’ve got a full social media audit template to walk you through the process.
- Find inspiration: You’ve had a look at what your competitors are doing online, but what about other businesses? Take inspiration from the success of small businesses in all industries. Where can you find these success stories? Head to the business section of most social networks and you’ll find useful case studies. It’s also a great idea to ask existing followers what they want to see more of, then give them exactly what they ask for.
- Create a social media calendar: A social media calendar helps you post the right content to the right social channels at the right time. It should include a plan for your content mix. Try starting with the 80-20 rule: Use 80 percent of your content to inform, educate, or entertain your audience and 20 percent to promote your brand or sell your products.
Read This Video For Great Information On What To Post!
I Get Asked:
"What Do I Post On My Business Page To Get Seen And When?"
Well, that is the main thing we all need to know and what a great question with many answers that are based on what type of business you have!
That said I can give you this Video I created from my schedule over the last 30 days. I do much more than this too, but this is just enough to add one a day with the content you are already providing to your sites and pages.
Replying to a current or potential customer quickly via your social media channels is the method to make a good impression. It shows that you care about their engagement, problems, needs, and desires. The quicker response time might result in a quicker sale or problem resolution for your business, all things that could affect your bottom line and customer experience.
Keeping your audience reminded of your brand should be a priority. To do this, you must post multiple times throughout the day to reach different parts of your audience that login to their social media channels at different times. Be sure to stay conscious of the correct posting levels of each platform. Though you must post consistently, do not flood your social media feeds with content. Stay true to what is considered normal on each platform.
- Spell Check: Grammar matters! Triple check and have someone else check your post before you decide to post it on any social media platform! Nothing is more embarrassing than leaving off a letter of a word, a misplaced comma, or mixing up their and there. Not only will it make you look bad so will the business you’re managing.
8 Social Media Engagement Hacks to help you boost your social media engagement, get more people to see your social media posts, and get more organic engagement on social media for your business. Here’s What You’ll Learn In This Video: How to use Social Media Engagement Hacks to boost your visibility How to Get More Comments On Your Social Media Posts How to Get More Likes on your social media posts How to use Facebook Group How to Get more followers on social media
There is no magic formula that will make you a social media wizard overnight, you can start by optimizing your performance on one social networking site at a time. Though every business is different and everyone's results may vary, it's a safe bet for most businesses that Facebook is one of the best social media channels to start with when it comes to reaching your audience, driving traffic, and making sales.
One of the best ways to make a person feel good is to make them laugh. Connect with your audience on a human level through social media with a good, upbeat and memorable personality. Humor and creativity increase the chance that your brand is noticed, relevant and increases your chances of shares, retweets, likes, and favorites. If humor is not apart of your online brand identity, use creativity to make your company stand out. If humor is apart of your online identity, make sure the humor is consistent with your identity and what you represent.
Another thing to consider is that the most commonly-shared content on social media is an image. So, always include an image with your posts. This will dramatically increase your chances that one of your followers will share the post with their network. Video is even better. While building up a large network of followers is great, ultimately what you want is to have your followers. No matter how many followers you have, share what you're posting with their network, and those people will share your post with their followers, and so on. This is the new form of "word of mouth" and it's what people mean when they say a post went "viral."
"Choose the social media marketing tips you’re most interested in working with and schedule your social media campaigns for the next few quarters but remember to be flexible. Do it in your own way and have that also show your value and be remembered." - Roger Keyserling
Choose the social media marketing tips you’re most interested in working with and schedule your social media campaigns for the next few months, but remember to be flexible. Do it in your own way and have that also show your value and be remembered.
A good way to gain notice on any social media platform is to publish and share jokes. Keywebco has not really used jokes exactly we do funny videos. You don’t need to be funny yourself, either. If you take an already popular joke and present it in an interesting way, people will be drawn to it. Use a sense of humor in your communications, provided its appropriate.
On the other side:
social media channels should provide value to your audience, and one of the easiest ways to do this is by publishing practical tips. Brainstorm a list of practical tips related to your industry and turn them into several different types of content:
- Post the tips directly to Twitter and other sites
- Write your tips out on a simple one-color background and post the images to Instagram
- Create videos of you demonstrating each tip and post them to YouTube or Instagram Stories
- Compile all of your tips into an infographic and share it across social media channels
GIFs are one of the most powerful communication tools available on social media networks today, but many brands aren’t taking full advantage of them. If you want to stand out from other companies in your niche, go the extra mile and create your own GIFs.
This might sound intimidating, but there are several programs available that can help you make a GIF in a few simple steps. Here is a guide to making animated GIFs from Revive.Social!‘Pinterest 100’ to showcase 2020 trend predictions.
Unlike any other platform, Pinterest provides its users with the ability to create online vision boards. It’s futuristic planning, filled with aspiration and dream building! To showcase its predictions for the 2020 trends, Pinterest recently released its Pinterest 100, which highlights key categories and top searches on the platform. This is pretty cool.
“The future is private,” - Mark Zuckerberg announced in 2019, revealing his vision to unify Messenger, Instagram, and WhatsApp in response to global consumer demand for more intimate social experiences.
Zuckerberg’s vision is part of an ongoing shift in society that pushes private channels into the spotlight while pressuring brands to quickly adapt. Keywebco uses our network, video chat, and sites like social media too. We see this as the next future process.
Facebook is currently among the leading social networking sites with millions of active users. Facebook marketing is presently an excellent way to reach a target group, which is obvious quickly! There are technologies that you may use to advertise your business on Facebook Social. The first condition is that you have a Facebook account. Creating a Facebook account is entirely free since you are over 18 years old. Indeed, I have not done much Facebook marketing on sites. It has been marketed mainly through SEO, but I have an interest in Facebook marketing. If you have read my publication of the payday experiment, you will see that I failed the first time, but I am planning to implement some new ideas. You know, marketing is about tests.
Facebook marketing tips
For effective advertising on Facebook, you must create a commercial page. The Facebook page is better for marketing than a personal profile. Once you create a page, you should inform your target group of the knowledge that you have a page.
Direct traffic to your page
Once you like your page, you can easily access it through the publications you create on the page. You can use tools like fan portals to make people love your page. The more people love your page, the more exposure it will have. Be careful with people who will give you a certain amount of "likes" for cash. You will not get any real value when you do this, except for a more significant number on your page. Always be sure to add value to your page. You do not want to send spam or use illegal or suspicious methods to create activity.
Using your business page well
The business page should be used exclusively for commercial matters and not for personal issues, otherwise, you may lose fans. You should use the page to inform your fans about your products and services. Be sure always to follow and respond to each comment on your page. Answer all the questions your fans may ask to buy. No one on your business page wants to know about your most recent date or the photos you just posted to your children. Stay focused on your business, and everyone will be happy, including yourself, when getting targeted laser traffic.
Avoid spammy content
Avoid flooding your page until you keep all your fans. Posting the one thing can always annoy your fans. Avoid repeating the same post, as this can be considered spam. Be sure to post the latest updates that fans need to get to know your business and services. Do you have a coupon or a private publication? Be sure to post the details on your fan page. Your fans don't want to hear you six times a day, and this is too much for anyone. You will lose your fan base quickly in case of misuse of the system.
You have photos and videos.
Another excellent marketing advice for Facebook is to use videos and photos. Videos and images can provide more detailed information about your business. It can be recorded explaining something and then upload the videos to your page. The images can also be used to present your products to potential buyers. There is something in this old saying: "A picture is more than a million words." If you allow your users to see what is happening in your store and how friendly are your employees, or even you, it is better to visit and buy their products and services.
In conclusion, Facebook can be used as a marketing tool to reach potential customers. It has never been so easy to create a marketing campaign for your new business at a low cost. Take advantage of all available tools to start working. Create a Facebook page for your business today and discover how easy it is to advertise your business.
Creating a Page On Facebook
To create a Facebook business page, you must have a personal profile and follow Facebook’s on-screen instructions. When creating your page, Facebook will ask you some questions, such as a category to describe your page, business name, address, and phone number. You’ll also have the option to upload a profile and cover photos.
It’s important to include all the information you can so your customers recognize your page and can find the information they’re looking for.
There are multiple sections you can feature on your Facebook page, but not every section will be a fit for your business. Here are the sections you can add.
About: The About section is one of the most important parts of your Facebook page. It should be filled out with your address, business details, contact information, hours and website URL. Many people go online to find specific information about a business; don’t let your potential customers down by keeping this page blank.
Community: The Community page is where posts, photos, and videos from customers show up. Customers can also check in to your store here. This is a great area for your audience to interact and learn more about your company.
Events: You can create event pages and promote upcoming events in this section. Once you create an event on Facebook, you can invite people and share specific information about it all in one place.
Home: This section is where all your updates and posts live. This is also the first page users see when they visit your page.
Info and Ads: This section is designed to add transparency to your page. It shows your followers any Facebook ads you’re currently running.
Offers: You can post discounts or deals from this section. This is an easy way to encourage people to come to your Facebook page. Tell customers to like your page and find a deal on it.
Photos: The Photos tab features the photo albums you’ve posted on your timeline.
Posts: This section shows all your posts, including timeline photos and updates.
Reviews: On the left-hand side of your page, you’ll likely see a list of tabs, such as Home, Services and Reviews. Under the Reviews tab, customers can write a review and indicate if they would recommend your business. Ratings show up at the top of your page. While you can hide the Reviews tab, it can provide valuable feedback to you and your followers. Reviews help verify your business and make it easy for customers to recommend your product.
Services: You can showcase your services on this page. You can add a photo of the service, its name, pricing, description, and duration.
Shop: You can add your inventory on this page, and users can buy your products directly from Facebook. Your sales are sent to your bank account.
Tips for using your Facebook page
Once you’ve created your business’s Facebook page, the real challenge begins. You should regularly create content and engage with followers. Here’s how to use it to market your products and services.
- Remember to check and respond to messages.
With Facebook Messenger, you can reply to your customers as your business. Your inbox is located at the top of your page when you’re signed in as a page admin.
Facebook Messenger is an important customer service tool, and customers expect you to use it. In fact, Facebook tracks the response rates and times of brand pages so customers know how quickly they can expect an answer. Facebook Messenger is attractive to customers because they expect a fast response, and many people are more comfortable live chatting than calling.
Be personable, not just selling things
Though you’ve created a business Facebook page to gain more customers, your audience won’t respond well if you’re only trying to sell them your product or service with every post. Try to be personable in your Facebook posts. Help your audience feel comfortable with you by sharing more than marketing content.
Add a Facebook “Like” button — wherever possible.
You don’t need to be a coding wiz to embed a button on your website. Chances are, the person visiting your website is one of the 864 million who are already logged into Facebook that day, and maybe inclined to click a like button, earning you a fuss-free fan.
Share relevant content from other sources.
It can be time-consuming to Create and share only original content. You can save time and effort by curating and sharing relevant content from other sources that your audience would also be interested in. Networking with these other sources might benefit you in other ways as well. For example, some of these sources might share your content in return, which can help you connect with a wider audience.
Create Facebook videos.
If you’re scrolling through your Facebook timeline, you might notice a lot of videos. That’s because videos do great on the platform. One way to create Facebook videos is through Facebook Live, which allows you to broadcast to a large audience for free.
Find businesses with complementary offerings to yours — for example, a dog walker could form an alliance with a grooming service. Find businesses with the same amount of likes and approach them with an offer to cross-promote your businesses, whether it be a joint offer, a competition or a mention. It’s the easiest way to double your following.
Facebook Promoted Posts
Facebook Promoted Posts let Facebook page owners pay a flat rate in order to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions.
Promoted Posts are easy to set up — just click the button beneath any of your page posts.
While the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads.
Twitter is one of the most used social media platforms in the world. People easily misunderstand it because it is different from other social media platforms; it mainly focuses on exposure and conversation. Understanding how Twitter works can deliver a lot of traffic to your website and build your brand to stand out among your competitors.
Here are tips to help your business grow on twitter
1. Have a username that perfectly brands your business
Use a name for your business so that people can identify it with the business you are doing. Whatever name you chose, make sure it directly relates to your business.
2. Effective profile
Your profile is significant, we have some things you have to do in order to be effective, first of all is to make sure you find a way to use your custom profile background, add more relevant information that best describes your business. Don’t leave the background image to be blank. Your profile must have an effective but brief summary of your business, including the keywords and a backlink to your site.
3. Follow people in your industry
This is a great way to connect with people in your industry; you will realize after following them, they will follow you back. This enables you to connect with relevant people and boost your following.
4. Engage your audience
Don’t just write about your business every time. Always find the best way to engage your audience. Invite them and get personal with your followers. Don’t be too personal, but tweet different things that make your audience pay attention.
5. Avoid using many hashtags
Hashtags are the best way to push your tweet to the more engaging audience, but using a lot of hashtags makes it hard to read your tweets, which can scare away your audience. It is advisable to limit your hashtags to two per tweet.
6. Be visual
This is an important aspect that many people overlook, being visual can attract a lot of clients to your business than anything else. Try your level best to be visible on your twitter account.
Don’t wait, follow these tips and you will see your business grow within a short period.
There’s no right or a wrong number of times you should Tweet each day, or when. Instead, focus on creating a regular cadence of content that’s relevant to your target audience and authentic to your business.
Need some inspiration? Here are five best practices to help you create Tweets that spark conversations and keep your audience engaged.
- Keep it short
A concise Tweet makes an impact. Keep each Tweet focused on one specific message rather than trying to communicate multiple things. You can include a link to a blog post or website if you have a longer message to convey.
Adding a bold image, video, or GIF to your Tweets adds a touch of personality, and leads to higher Tweet engagement rates. In fact, people are three times more likely to engage with Tweets that contain videos and photos.* Can’t decide which photo to use? You can attach up to four photos to a single Tweet.
Hashtags are a powerful tool that allow you to expand your reach and tap into relevant conversations. Focus on keywords that are relevant to your business. Best practices recommend using no more than two hashtags per Tweet.
One simple way to incorporate hashtags is by identifying popular events to which you can link your business in an authentic way. Remember, these can be everyday, personal events like meals or commutes, as well as wider cultural events, like Valentine’s Day or Chinese New Year.
Asking questions is an effective way to to interact with your audience, bring readers into the conversation, and understand people’s opinions. Tweet open-ended questions or use Twitter polls to survey on specific responses.
Retweeting relevant content and replying to Tweets are great ways to maintain a robust Twitter presence. Positive customer feedback, helpful articles, and messages that align with your business’s authentic voice are all impactful content to Retweet. When in doubt, remember this rule of thumb: your Retweets reflect back on your business and should align with your purpose and values.
People love to talk to businesses directly on Twitter. Be responsive to any questions, comments, and criticisms that come your way. To avoid long exchanges, switch to Direct Messages to resolve any complex issues. You can now include a deep link in a Tweet that displays a ‘Send a private message’ call-to-action button to enable customers to send you a Direct Message.
Analyze your advertising efforts.
Through the admin panel of your page or the Adverts Create Tool, you can orchestrate simultaneous marketing campaigns on your budget. The benefit of Facebook advertising initiatives is that it tracks your customers’ responses in real figures. Examine what works and engineer your efforts according to that response.
Create an app.
More than 19 million people routinely access Facebook through mobile devices and apps are growing in popularity. Small businesses are now able to customize their own apps online for a small fee or outsource it.
Keywebco has several Apps and Micro-sites
Be a source.
Content marketing is experiencing a boom, with 86 percent of business-to-business marketers adopting it to promote businesses. Publishing factual and engaging articles via your Facebook Page will position your brand as a source of information, securing a following. Experts suggest posting content five times a day, so you’re “on the mind” of your fans.
Link to your personal profile.
We all know the feeling of dread when a friend requests a “Like” for their new business venture (which seldom yields a good response). Instead, every employee should link your business page to their personal profile under the “Work and Education” section. Repost content from your page on your wall to attract likes.
Hundreds of buyers and sellers worldwide use Instagram daily. The power of social networks gives you this opportunity to reach a large number of people in different regions of the world. Using Instagram can build your brand and generate sales.
The time you apply Instagram to sell your business, think about social networks instead of ads. Having content that is directed to your audience will interact with and will not be neglected, as it seems very spam. Show that you like images in your place so that people are interested in following it.
Add text and hashtags.
Instagram is about images than texts. Adding photos is a great way for people to know how good your product or service is. The use of visually compelling content will attract attention.
Users of instagram are greate buyers who are doing their research. You need to provide information in terms of images and stories, the better.
Use the description wisely.
When writing a description, make sure people know your benefits and those of your company — link to your advertising campaign to direct people on your page.
Instagram gives instant gratification. It only lasts 24 hours, so it creates a feeling of emotion and urgency.
Use of hashtags
Many people are actively looking for specific hashtags, and their photos will be waiting for them. Adding one hashtag to your post would result in a position of more than 12% on average.
A call to action
Each publication you publish must have a clear business invitation that matches your company's goal when creating it. Instagram provides a set of buttons, such as "Buy now."
Link to your website
Instagram is a great way to drive traffic to your site. More than 50% of users on social networks follow at least one company and say they have known about your products through Instagram.
Get an appropriate Instagram name.
People are unlikely to look for him in his name unless he is a celebrity. Therefore, create titles for the location of your business or the industry in which you work. Now, when people associated with your field search for relative keywords, your profile will probably appear. Here is a powerful Instagram marketing strategy. Make "username" equal to what you are selling because that is what people are looking for.
Consistent brand image
Be consistent with your page, including only images, hashtags, subtitles, and videos related to the topic of your page.
Create a good profile
Ensure your profile tells your audience what you do. The Instagram search engine is based on text, and you have a better chance of finding someone if your username contains one or two keywords related to your business.
Follow other profiles.
Follow those who are interested in your profile. Also, they are likely to develop you again. Connect with people you think are interested in your products.
Change from personal to commercial.
Transfer to a business account to access all available tools and analysis.
Post on time
Your involvement depends on your time. If you post at the wrong time, it may go unnoticed. Early in the morning or late at night is the best time to post. Do not post for five business hours. The worst day of the week is Sunday, while Mondays and Thursdays tend to have the most posts and traffic from Instagram followers.
Use your analysis.
Easy to analyze your Instagram marketing efforts. Instagram Insights gives you all the data related to your page. We will know how your marketing efforts are worth it.
Instagram has many active users, and its popularity raises through smartphone cameras to become better for taking high-quality photos and videos.
Businesses often obsess over their photos and captions so much that they forget about one of the most important pieces of their Instagram profile.
That is their bio.
Your Instagram bio represents some seriously valuable real estate. From funneling visitors to your promotions to serving as a call to action, there’s a ton that brands can do in just a few words.
Here’s a quick checklist of what you can include in your bio regardless of what your business might be:
- A branded hashtag to encourage tagging and sharing
- A slogan or brief description that speaks to your brand voice
- An Instagram-specific relevant bio link pointing to your homepage or a promotion (hint: you can use a URL tracker like Bitly to further assess your Instagram traffic)
Although Stories might be king in terms of content, videos aren’t far behind.
The need to produce a video is universal among all social networks and Instagram is no exception.
The good news? Doing so is easier than ever thanks to the slew of Instagram apps out there that serve as your pocket studio.
Native apps such as Boomerang allow for straightforward video editing
Much like your bio, there’s much more to any given Instagram caption than meets the eye.
Rather than post passively, captions serve as an opportunity to not only show off your creative side but also encourage engagement.
Here are some examples of how you can drive fans and followers to take action via captions:
- Asking questions
- Encourage sharing via hashtags and re-grams
- Publish “tag-a-friend” posts that encourage conversations between users
- Point people to your bio link